Elizabeth, there are a lot of people out in the field, especially
marketing agencies, performing usability studies who haven't got a
clue that there's an ISO 9241 standard for it. You might be surprised
by this, but it's true.
......

To the point:
"In the dusty institutions where usability standards gather to party with
each other, ISO 9241 is a bit of a celebrity. It is widely cited by people
who would be hard pushed to name any other standard, and* **parts of it are
virtually enshrined in law in some European countries. *But as is the fate
of many celebrities , *all most usability professionals know about the
standard is its name*."
- http://www.userfocus.co.uk/articles/ISO9241.html



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