If it's a link to a feature - there is a very strong business reason to not do it - it telegraphs to the competition what your future feature sets are. They can than me-2 you perhaps faster than you.
If it's content and it's simply because marketing or pm or the copywriter has not gotten around to writing content - *do not* put a link to a page with no content. I would say that is bordering on a Law. The link grabbed the users attention - peeked their interest - and then let them down - letting a potential customer down destroys brand value. It's just bad bad bad karma. On Wed, Mar 19, 2008 at 11:37 AM, Kristof Versluys < [EMAIL PROTECTED]> wrote: > If it's actually a "coming soon" used before launching the whole > website I'd say okay - but then again - you'd better put in some kind > (even the littlest) of content that describes how a user could get > some more info about your company, contact-address, etc. > -- ~ will "Where you innovate, how you innovate, and what you innovate are design problems" --------------------------------------------------------------------------------------------- Will Evans | CrowdSprout tel +1.617.281.1281 | fax +1.617.507.6016 | [EMAIL PROTECTED] ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
