In my experience, the "coming soon" page is a license to procrastinate
over putting up real content. It's easy for the client to forget that
there's nothing behind that "About us" link, because they never visit
their own site.
However, I think the main problem with "coming soon" is that it
presumes users are so excited about your site, they'll check back
every week to see if you've put up some content. Clearly, this is
false. It's really the web equivalent, of "move along, nothing to see
here."
Honestly, if they've got the energy to put up an "About us" page,
surely they can give you a couple of sentences and an address? Any
content is better than none. Or better yet, just write your own copy
to stick up there. 99 times out of 100 it'll be better than whatever
they would have given you. Seriously, I do this all the time.
-- Kim
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Kim Bieler Graphic Design
www.kbgd.com
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