Another good example of teasing compelling content/functionality is the very
2.0 practise of tagging 'Beta' to the end of unfinished stuff. Songbird was
'coming soon' for ages (http://www.songbirdnest.com/), and we can all track
down other apps that seem to have been in Beta for ages. 

The key is to push-notify customers/users when stuff has changed rather than
rely on the proposition being so utterly compelling that they will be
checking in every 2-days to see if something's different. Fortunately the
pervasiveness of RSS makes this kind of push communication quite easy.

I think I've rambled off topic but perhaps you get my drift.

J.

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