Does anyone know of any good studies, reports or resources involving e- commerce/shopping cart ethics or best practices?
Currently I am working with a site that automatically adds (extended) warranties to products when adding the product to the cart. The customer is in for a surprise when they enter the cart and find a price higher than they would expect, and must remove the warranty (which is subtle and easy to miss) manually. I am trying to support the idea that this is having a substantial (negative) impact on cart abandonment rates, and a more long term effect on customer trust and loyalty. My personal belief is that this warranty should never be an "opt-out" scenario and it should be treated and marketed as any other up-sell. Any data or studies outlining these scenarios would greatly assist me in supporting my position. Thanks! Thomas Marks Front-End Designer ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
