Unfortunately it's already a common practice in the travel industry, which has (quite predictably) not been very popular with consumers:
http://www.smartertravel.com/travel-advice/opt-out-is-still-another-scam.html?id=2360303 http://www.guardian.co.uk/money/2006/mar/11/travelinsurance.insurance Good luck, Alex On Fri, Mar 28, 2008 at 7:22 PM, Thomas Marks <[EMAIL PROTECTED]> wrote: > Does anyone know of any good studies, reports or resources involving e- > commerce/shopping cart ethics or best practices? > > Currently I am working with a site that automatically adds (extended) > warranties to products when adding the product to the cart. The > customer is in for a surprise when they enter the cart and find a > price higher than they would expect, and must remove the warranty > (which is subtle and easy to miss) manually. > > I am trying to support the idea that this is having a substantial > (negative) impact on cart abandonment rates, and a more long term > effect on customer trust and loyalty. > > My personal belief is that this warranty should never be an "opt-out" > scenario and it should be treated and marketed as any other up-sell. > > Any data or studies outlining these scenarios would greatly assist me > in supporting my position. > > Thanks! > > > Thomas Marks > Front-End Designer > > > > > > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
