I don't have any data or studies to share, but you might want to bring up the legal angle as well. By adding the extended warranty to the cart (without the permission of the user), the company very likely opens itself up to fraud-related lawsuits. At the minimum... they're gonna get a lot of very angry customers canceling the extended warranty.
Also, is the financial benefit going to outweigh the customer service costs of people canceling the warranty? Plus the cost of the loss in consumer trust? This whole scenario is also ripe for an internet backlash (digg/consumerist/etc). Joshua Lane Senior Web Designer / Information Architect Creative B'stro . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=27755 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
