I work for the company that created the trivia game "You Don't Know Jack" and our owner wrote the "The Jack Principles" to serve as guidelines to help other designers learn from the work we've done creating engaging, quiz-like experiences (we call them "interactive conversations") which sound just like what you're aiming to create: http://jellyvision.com/jack_principles.htm
While you may not be looking for something as "rich-media intensive" as the examples we've created, I think you'll be able to glean some of the basic concepts by looking at a few (e.g. tricks to make the user feel their answers actually affect the "personalized" responses you provide them with). The examples are varied: lead generation tools, product recommenders, configurators, "virtual advisors," etc. http://jellyvision.com/examples.htm You can also find a few more recent ones here: H&R Block: http://hrb.jellyvision.com <http://hrb.jellyvision.com/> OptionsXpress: http://jv.optionsxpress.com <http://jv.optionsxpress.com/> DeVry: http://devry.jellyvision.com <http://devry.jellyvision.com/> (these are just examples of the "conversations" themselves, not the actual landing pages they live in within our partner's sites) I agree with Wendy's post that it's tricky to create an experience that will be meaningful enough to any given user based on the wide variety of user types that will reach the quiz - so the ability to create complex/branching and seemingly custom paths will be key in the success of your project. Some other (NON-Jellyvision) interactive "quizzes" I've seen recently that incorporate various other types of UI (such as a "quick mode" and more clearly defined progress bars, etc.) are below. http://olayforyou.com <http://olayforyou.com/> http://www.wellsfargo.retiresecureindex.com/ http://ingyournumber.com/ Hope that helps - let me know if you have any more specific questions on the topic once you get further along in your process. Michele McPhail -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Don Habas Sent: Tuesday, April 15, 2008 2:53 PM To: [EMAIL PROTECTED] Subject: [IxDA Discuss] Designing an Captivating Online Quiz I'd like to get some feedback on designing online quizzes. Here's my scenario. The quiz will have about 10-15 questions to test the users' knowledge on retirement, mostly retirement savings and income. All questions are multiple choice. For each correct answer, there's further explanation. I'm looking for some thoughts on how to make it an engaging experience. Also, can anyone point me in the direction of any well-designed interactive quizzes? Thanks. - Don ________________________________________________________________________ ____________ Be a better friend, newshound, and know-it-all with Yahoo! Mobile. Try it now. http://mobile.yahoo.com/;_ylt=Ahu06i62sR8HDtDypao8Wcj9tAcJ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
