On Fri, Apr 18, 2008 at 3:25 PM, Robert Hoekman Jr <[EMAIL PROTECTED]> wrote: > So, I pose the question to the legion of expertise on this list. Have you > noticed a delay in results (positive or negative) due to design changes? If > so, how do you explain it?
This could be a corollary to the "cognitive lock-in" phenomenon that Gerald Lohse described. Lohse found that familiarity with a particular website makes visitors less likely to switch to a competitive site because of the effort and time needed to become familiar with another site. But if the change isn't dramatic, your visitors may adjust instead of abandoning and subsequently become accustomed to the change, and eventually buy something. I put some of Lohse's findings in context in this article on rate of change in homepage design: http://boxesandarrows.com/view/the_evolving_homepage_the_growth_of_three_booksellers Another explanation might be that by making a small change you drew attention to something valuable that visitors wouldn't have seen had you not made a change. David Danielson's work on Transitional Volatility explains how subtle changes can draw the reader's attention... http://noisebetweenstations.com/personal/weblogs/?p=1010 Victor ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
