> > This could be a corollary to the "cognitive lock-in" phenomenon that > Gerald Lohse described.
I'm familiar with this idea, but in this case, we're talking mostly about new, first-time site visitors. On WordPress.com, it's people who have yet to sign up, and on my friend's site, it's people who have just heard about him for the first time (he's a new author). David Danielson's work on Transitional > Volatility explains how subtle changes can draw the reader's > attention... > http://noisebetweenstations.com/personal/weblogs/?p=1010 > Oh, I'm all about small changes. On the WordPress site, for example, we stripped out two relatively unnoticeable sign-up links and made one big one, and the conversion rate skyrocketed. That's all we did. I know the impact of small changes very, very well, and I constantly evangelize this type of thinking. What I'm interested in is why the rise in effectiveness takes so long to kick in? I mean, logically, you should be able to compare one day's metrics with another and see the effect of a design change, but this is not the case. There's a delay, and this delay is absolutely fascinating to me. -r- ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
