I guess that you could track the slow-rise phenomenon to the speed of word of mouth. When small tweaks happen, they're usually not advertised. So what's happening, I suppose, is that people see something as easier and they spread the positive change amongst their friends. While people who bumped on the site, if they can easily see the path to completion with the change in place, then it leads to conversion.
I've always been a sucker for this kind of studies focusing on small changes and the impacts they made. I remember that a while ago eBay rolled out their new layout by placing minor changes every couple of days until they reached the full design overhaul. Don't know how it worked out in the end, but I wouldn't mind reading about it. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=28215 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
