>
> What are some of the strategies that you have used to evangelize UX and
> usability practices in your company?
>

1. Start by going for the quick wins in every product you can touch. Results
will be noticed, and word will get out. Soon enough, you'll start seeing
people come to you because they heard you were the expert and had success on
other projects. In other words, focus on getting results instead of
evangelizing theories.

2. Every time you make a design recommendation, explain it. People will
learn from you and start making better decisions on their own.

Showing videos of users frustrating experience with the product


This can be a great way to make people hate you. You don't want to be the
person who tells a bunch of developers that their product—the one they spend
all their time and energy on—is bad. They'll resent you just for being the
person to point it out.

-r-
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