This is a good discussion.  A few additional thoughts:

1.  The term "evangelist" can be a bit intimidating.  It often implies
that what we do is more important than what others (developers,
product managers, writers) do.  My strong belief is that we should aim
to be at the same level other important aspects of a product
(reliability, features, maintainability, etc.).
2.  Provide a rationale when you work (mentioned earlier and I would
like to second that).  Some evangelists make proclamations, while
others provide explanations and rationale for their requests.
3.  Keep your work in the minds of those you don't work with every day
(Vice Presidents, directors, etc).
4.  Point out good things about a product.
5.  Develop a library and share it with others.  There are now
hundreds of books on UI design, usability, visual design, etc.
6.  Have brownbags that mix fun with useful stuff and make sure your
first speaker is both knowledgable AND entertaining.
7.  Post examples of your work in the hallway.  Use things that show
contrast like before and after pictures.  For example, let's say you
simplified an interaction that took 12 steps in the last version, but
now takes 6 -- that would be an impressive display that would catch
the eye of almost anyone.
8.  Raffle off a good book at a brownbag sometime (say Buxton's latest
book on Sketching).
9. Have a monthly video show where you show good videos like the one
that Jensen Harris did on the development of the Microsoft Ribbon for
Office 2007.  There are many videos around.
10.  Publish highlights of any studies that you do.
11.  Create a idea board where you post ideas or sketches.
12.  Have a "method of the month" poster where you highlight a method
that others might find useful (say a q-sort).
13.  Develop a "connections" diagram that shows who you have positive
and negative connections with.  Use circles of different sixes to
indicate importance.  Work to establish more links with influential
people.
14.  Hlightlight instances where you speak at professional societies
(IxDA, HFES, UPA, SIGCHI).
15.  Conduct a metaphor brainstorming session where you brainstorm
metaphors related to selling what you do (evangelizing).  You might
come up with ideas that stimulate some ideas about evangelism like:
rebates, coupons, test drives, billboards, feature lists (list all the
things that you do and post that somewhere), associate with movie
stars.
16.  Develop a reading list that you can share.
17.  Develop things that are tangible (for example, if you are
designing a new UI, got some of the magent paper that you can print
components on and let your colleagues do some design -- you can buy
100 credit card sized magnets at Staples for 22 USD that you could
draw menus on and stick on a whiteboard like those magnetic poetry
kits.

Chauncey

On Sat, Apr 19, 2008 at 10:06 AM, Bruno Figueiredo
<[EMAIL PROTECTED]> wrote:
> I would go primarily with Robert's advice. If you have the time, I
> would suggest you to put up a presentation about similar companies
> that improved their products with good UX design and what they gained
> with it. Hard numbers usually open up the eyes of management people
> and these are the ones you'll want to hit first as they're the ones
> with the money and power to do something about it.
>
>
> . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
> Posted from the new ixda.org
> http://www.ixda.org/discuss?post=28229
>
>
>
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