On Apr 17, 2008, at 8:28 PM, Suba Periyasami wrote: > What are some of the strategies that you have used to evangelize UX > and > usability practices in your company?
FYI, I just saw this interview by Adaptive Path of our User Experience boss at Cisco, Cordell Ratzlaff: http://www.adaptivepath.com/ideas/essays/archives/000926.php Relevant points for this thread is the section about "successful tactics for cultural change", quoted below: <snip> CR: Ninety percent of the effort is about affecting culture change. The design work is actually the easy part. Transformation tactics that have worked well include: • Inspiring people with a clear vision. A shared vision that people are excited about will take on its own momentum • Setting high standards and sticking to them. We’ve sought out opportunities to point out that the old way of doing things is not acceptable • Persistence. Change is hard and corporate inertia can be difficult to overcome. It’s much easier to manage the status quo than to enforce change. Senior leadership communicates and reinforces the benefits of making this transformation every chance we get Delivering and celebrating successes along the way has helped everyone see that all the hard work associated with the change is worth it. </snip> Hope it helps, Uday Gajendar Sr. Interaction Designer Voice Technology Group Cisco | San Jose ------------------------------ [EMAIL PROTECTED] +1 408 902 2137 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
