Well, right or wrong, we generally just say users. As in new users or
existing users or advanced users.

I've found over the years that "customer" may just mean the person who
purchased the products but does not use it.

However, that's all internal-speak. If you are exposing this to "users"
then I would actually try to not use any of that. 

So, "Info for New Users" could become "Getting Started" or "Basic
Options" or something like that, while "Info for Existing Users" could
become "Advanced Options". Obviously I don't know your context but
basically, take out the people part of it and just label it what it is
not who it's for.

Just a thought.

Susie Robson


-----Original Message-----
From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] On Behalf Of
Dye, Sylvania
Sent: Monday, April 21, 2008 3:58 PM
To: [EMAIL PROTECTED]
Subject: [IxDA Discuss] What to call The User?

We prefer the terms "person" or "customer" when referring to people who
use our software in general, but I'm wondering if anyone has suggestions
for referring to them specifically?

For example, let's say you're offering two sets of information to
customers, one set each for new and existing users. They could be
labeled: "Info for new users" and "Info for existing users." The terms
"people" and "customers" don't work here, because they're not new
*people* and they could be existing customers, but new to this product.

I've been tossing this around in my head for a while and can't seem to
come up with anything that works.

If anyone has suggestions, they'll be greatly appreciated!

Thank you,
Sylvania

User Experience Designer
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