right on...

"The business use—the specific goal that motivated the client or sponsor to
> initially fund the work—often fades away, sometimes quickly," he says. "In
> some ways, you might argue that aesthetic value—for an enduring design, at
> least—is the only lasting value, since over time functional needs can change
> and business moves on to the next goal." Approaching heresy at a time when
> aesthetic quality is the last thing we are supposed to consider, Bierut goes
> so far as to modestly propose that "just making something look nicer" or
> "replacing something ugly with something not so ugly" is an admirable goal
> for designers.


As Dori Tunstall, design teacher and anthropologist, says: "There is an
> inherent intelligence to beauty, which is about the depth and passion we
> feel for the world." Design thinkers like to wax lyrical about the elegance
> of their strategic thinking as a form of design in its own right, as though
> this could ever be a substitute. They can keep it— in 2108, if there are
> museums then, no one will queue to see a strategy. Give me something
> tangible, something brilliant and extraordinary that illuminates our
> perception of what human life can be. For that, we still need designers.
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