Of course designers can be directed to produce sustainable solutions.
Here are a few highly effective examples from The Onion:
http://www.youtube.com/watch?v=Mvz_xzaMvCQ


On Fri, Apr 25, 2008 at 8:50 PM, Oleh Kovalchuke <[EMAIL PROTECTED]>
wrote:

>  On Fri, Apr 25, 2008 at 2:43 PM, Christopher Fahey <
> [EMAIL PROTECTED]> wrote:
>
> > There is basically little to no invitation for actual designers to
> > become business players. Designers -- we, the people who practice
> > design and actually design things -- are simply not an integral part
> > of the design thinking school of thought.
> >
> > Sometimes it's more than omission. Sometimes they are even actively
> > hostile, painting us as obstacles. Nussbaum even says so, directly (if
> > a little facetiously). And the designers who read it lap it up:
> > "Are Designers the Enemy of Design?"
> >        http://tinyurl.com/29q667
> >
>
>
> A quote from the article:
>
> "Back to the backlash against design. Designers suck because they are also
> IGNORANT, especially about sustainability. The rap against designers is that
> they design CRAP that hurts the planet. That's the argument."
>
> Designers might be ignorant about many things, just like business people
> are. However that's one mindbogglingly juvenile (ignorant?) argument.
> Designers *are paid* to drive the consumption, just like salesmen are paid
> for sales -- should we blame sales clerks at Target for luck of sustainable
> consumption?
>
> Here is cute, yet surprisingly insightful explanation of current state of
> affairs with sustainability: http://www.storyofstuff.com/.
>
> The gist is articulated at 12 min: "The ultimate purpose of American
> economy is to produce more consumer goods" -- the economic advisor to
> president Eisenhower. "People should not be afraid to shop" -- president
> Bush. Designers have not invented that little golden consumption arrow in
> the clip.
>
> --
> Oleh Kovalchuke
> Interaction Design is design of time
> http://www.tangospring.com/IxDtopicWhatIsInteractionDesign.htm
>
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