Here in New England, we have a saying: If the glass is half full, you must be an optimist. If the glass is half empty, well, you're probably a Kennedy.
This feels like a half-full/half-empty kinda thing. On the one hand, I see where CF is coming from: The move in business is to acknowledge there is something special about design and that it needs to be part of business planning and strategy. Yet, there is very little (if any) discussion about the strategic and business talents that lay dormant amongst many designers. For those with those talents, that's got to be very frustrating. On the other hand, I see a huge change in business: Design and (in particular) experience design are now regular conversations in the boardroom. They are definitely incomplete and flawed conversations. But the conversations are there. And this is new -- it wasn't happening 15, 10, or even really 5 years ago. This is good. Modern business has been running the way they've been running for more than 150 years. Their structure hasn't really changed in that time. Over history of business, you can see periods where the corporation awoke to new perspectives. The mass-production movement of the 40s and 50s. The quality movement of the 70s and 80s. These are just two examples. In each case, it took close to two decades for the bulk of organizations to realize this was the only real way to remain competitive. We're just at the start of this period for a design movement. I expect it won't be common thinking for at least another 10 years. This is good news for those folks who do understand business strategy and design. The demand for talent at senior levels is only going to grow. And now is the time to really get a handle on how to make the two parts fit together. That's my $0.02 on the "design thinking" thingy. Jared Jared M. Spool User Interface Engineering 510 Turnpike St., Suite 102, North Andover, MA 01845 e: [EMAIL PROTECTED] p: +1 978 327 5561 http://uie.com Blog: http://uie.com/brainsparks ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
