I wrote:
>> ...the cynical and ironically
>> designer-hostile Nussbaum/d.School camp in which "design is too
>> important to be left to designers".
mark schraad wrote:
> Where does that come from? I have never heard Nussbaum or any one
> else of credible substance state this. This sounds like a large
> heaping of angst talking to me.
I don't want to be too angsty about it, since I think the design vs.
business thing is already breaking apart... But to me it's hard to
miss the hosstility towards design, albeit couched in backhanded
praise, in most of the canonical design thinking texts. It's a
pervasive attitude that designers are interesting but intellectually
incomplete people, whose skills may be useful to a business but who
are also an obstacle to business success if allowed to run wild. We
have great ideas, but we are too focused on our egos and our stylistic
predilections. We are unable to see or understand big picture business
strategies.
Business strategists, on the other hand, can *use* our abductive
thinking, our trial and error process, etc, but only so far. They can
learn to manage us, and they can learn to think like us for difficult
innovation and management problems, but I don't actually see (in the
d.school milieu) any call for companies to draw their strategic
leadership talent from the world of practicing designers. This
omission is an insult.
There is basically little to no invitation for actual designers to
become business players. Designers -- we, the people who practice
design and actually design things -- are simply not an integral part
of the design thinking school of thought.
Sometimes it's more than omission. Sometimes they are even actively
hostile, painting us as obstacles. Nussbaum even says so, directly (if
a little facetiously). And the designers who read it lap it up:
"Are Designers the Enemy of Design?"
http://tinyurl.com/29q667
-Cf
Christopher Fahey
____________________________
Behavior
biz: http://www.behaviordesign.com
me: http://www.graphpaper.com
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