On Apr 20, 2008, at 3:54 PM, Christopher Fahey wrote:

> Nor can they explain why they wouldn't get *better* results and  
> *better* recommendations from simply showing the UI to a half-decent  
> user interface designer for 20 minutes

Eye-tracking should not be used on its own—if used at all, it should  
be for supplementary input. Yes, it tells you what someone is looking  
at, but doesn't tell you why—and the "why" is critical to finding the  
appropriate design solution.


Cheers!

Todd Zaki Warfel
President, Design Researcher
Messagefirst | Designing Information. Beautifully.
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