Hi everyone, This is a topic of great interst to me. I work for a great ad agency that does some fantastic cretive work. As a producer I am responsible for standard project management issues, but also tend to be the liason betwee the account, creative and tech teams in trying to help build the most succesful projects . Our group has been focused on print and campaign mediums and is now making the move to more interactive projects. A number of great steps have been made in hiring to push us more towards being a succesful interactive shop, but IA, usability and understanding the technology and medium have been some steep learning curves. I am part of the team and a project lead, but don't have the ability to dictatestrategy, design or creative. Nor would I want to , but I want to help move our teams in that direction. I agree that lecturing does not work, and that individuals have to want to come to understanding web principles organically, but are their methods of helping open peoples eyes to the benefits of IA and web standards that don't seem like beating people over the head? For example, buttons are our friends, web brochures don't get read, users only interact with content they understand and find useful, but won't explore for discovery sake, a video on youtube does not a viral experience make, etc. Any help you can provide would be great.
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