2008/5/20 chiwah liu <[EMAIL PROTECTED]>
I am thinking about bipolar scale. For example to ask users to rate a
bipolar scale between "attractive" vs "un attractive"

What do you think ?

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I am also thinking; would bipolar scales diminish the probability of
positivity bias? I mean we could ask for example if a product is, for
example, professional. And ask participant to rate it from strongly agree to
strongly disagree. Participants would have a tendency to agree.

But if I ask participants to choose between professional and amateur, they
could not be agree of disagree, they just have to choose. And they have a
better understanding of what is being measured.

Is my hypothesis right ?


Regards,

Chiwah
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