2008/5/22 Chauncey Wilson <[EMAIL PROTECTED]>: > Sudman, S., Bradburn, N. M., & Schwarz, N. (1996). Thinking about > answers: The application of cognitive processes to survey methodology. > San Francisco, CA: Jossey-Bass. Thinking About Answers explores > cognitive issues associated with survey methods. These issues include: > context effects in surveys, order effects, event dating, counting and > estimation, and autobiographical memory. The final chapter summarizes > implications of cognitive research for survey design, administration, > and interpretation. > > Dillman, D. A. (2007). Mail and internet surveys: The tailored design > method 2007 update with new internet, visual, and mixed-mode guide. > New York, NY: Wiley. This book is the third by Dillman who has > written the most general book of survey guidelines. > > Aiken, L. R. (2002). Attitudes and Related Psychosocial Constructs: > Theories, assessment, and research. Thousands Oaks, CA: Sage > Publications. There are many books in social psychology that get into > scale development. It is worth getting a book like Aiken or another > book to understand the issues with Likert scaling, Semantic > Differential scales, odd versus even scales, whether to label each > scale point or only the end points. > > > Chauncey
Thank you for the books you recommended me. Is there a book that is particularly valuable? (Because I am not sure I could buy all these books.) I already have some knowledge about survey and psychometrics so I prefer like a book that go into detail. Best, Chiwah ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
