Sustainable design alone isn't enough of a motivator to change behavior (outside of our hip, chic circles), but its collateral benefits may be: this jug saves 10 to 20 cents in price and fits better in refrigerators.
It's great that Sam's did a bit of validation before doing a huge launch. I do wonder if they just did the focus group thing (sigh) or did real tests with each iteration of the design. - N ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
