Funny you should say square watermelons. Actually, the do already exist. 
http://www.financialhack.com/2007/12/04/10145_lessons-of-the-square-watermelon.html

cube watermelons to be precise. And they too came about to solve very similar 
concerns - with stacking, shipping, storing etc.

-Peyush

-----Original Message-----
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Jeff Howard
Sent: Monday, June 30, 2008 5:44 AM
To: [EMAIL PROTECTED]
Subject: Re: [IxDA Discuss] Redesigning the milk jug

The red flag for me:
"The jugs have no real spout, and their unorthodox shape makes
consumers feel like novices at the simple task of pouring a glass of
milk."

I noticed some square jugs at the supermarket the other day and
dismissed them. What's next? Square watermellons? But skepticism
aside, this would probably have been a good opportunity to switch US
consumers over to metric measurement since the odd shape would have
helped mask the change. You know, get people used to the idea of
buying 37 deciliters of milk instead of an antiquated "gallon." ;-)

// jeff


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=30898


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