My in-laws recently visited and made a run to Costco for us, bringing back several gallons of milk in these odd rectangular jugs. The diameter of the opening is much larger than a standard gallon container, and the mechanics of pouring are quite tricky; I spilled the first couple times I poured. You really do have to use the "tip and pour" method; it's not even a question of upper-body strength. The whole mechanics and geometry is really bad.
Also, it's worth noting that most refrigerators have a framed-in space for the standard milk jug, so the additional space (not much) is wasted anyway. It makes a lot of sense for the stores and dairies, but really the only advantage to the consumer is cost, and does that adequately offset the inconvenience? Not for me. Just you try to "tip and pour" while holding an infant and trying to refill the cup of an impatient toddler! Dante Murphy | Director of User Experience| D I G I T A S H E A L T H 229 South 18th Street | Rittenhouse Square | Philadelphia, PA 19103 | USA Email: [EMAIL PROTECTED] www.digitashealth.com -----Original Message----- Sustainable design alone isn't enough of a motivator to change behavior (outside of our hip, chic circles), but its collateral benefits may be: this jug saves 10 to 20 cents in price and fits better in refrigerators. ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
