> Yes, but this isn't the sort of change we should be managing. We should be > accommodating human behavior rather than changing it. People don't like to > change the basic, simple everyday things that they do.
There must be a point at which we say that the experience isn't the problem, but the very behavior itself: buy fresh milk from a local source, rather than industrial milk from a megamart, and there won't be such a terrible environmental impact. -JA On Mon, Jun 30, 2008 at 5:43 PM, Fred Beecher <[EMAIL PROTECTED]> wrote: > On 6/30/08, Sarah Kampman <[EMAIL PROTECTED]> wrote: > > > > http://www.nytimes.com/2008/06/30/business/30milk.html (Free > > registration required) > > > > Interesting article on a redesign of the common milk jug, its > > environmental impact, and the reaction of the consumer. > > > > Fascinating but depressing... > > *Wal-Mart Stores is already moving down this path. But if the milk jug is > any indication, some of the changes will take getting used to on the part > of > consumers. Many spill milk when first using the new jugs.* > > > Seriously. How many times do companies have to learn this lesson? If you > make easy things hard, people will not buy your crap! Kudos for the effort > toward sustainability & efficiency, but how hard would it be to employ a > good designer to work on that spout? > > *Demonstrations are but one of several ways Sam's Club is advocating the > containers. Signs in the aisle laud their cost savings and "better fridge > fit." * > > > Okay, let's do some math. Let's say this jug rolls out at 500 SC stores. > Let's say that each store has someone doing demos for 6 hours per day. > Let's > say that person makes $7.00/hour (This is Wal-Mart, after all). So in one > day, these demonstrations cost the company $21,000. Two days of > demonstrations could get you a rockstar designer to produce a rockstar > design that would cost $0 to tell people how to use. Sheesh. > > I'm again reminded that change management is a fundamental part of > > Interaction Design. > > > Yes, but this isn't the sort of change we should be managing. We should be > accommodating human behavior rather than changing it. People don't like to > change the basic, simple everyday things that they do. Now, if we were > working with a dysfunctional corporation who "designs" on a whim, yes, we'd > have to manage that change. > > There have been discussions on this list about how IxD *can* change human > behavior for the better, where sustainability is concerned. But many of > these methods rely on *influencing* our behavior rather than *forcing* it. > Dave's example of people driving more mindfully when the mileage is > displayed is a good one. > > But look on the bright side... if companies keep doing crap like this (and > they will), we will never, ever be unemployed. : ) > > F. > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
