References, please.
In our case I am using some extensive background in consumer
behavior (research primarily from the psych field) and mapping our
sites' functionality to typical consumer behavior in our target
market.
On Jul 6, 2008, at 3:57 PM, Robert Hoekman Jr wrote:
Purely philosophical question:
I've been studying social psychology a lot lately, and have become
incredibly interested in the persuasiveness of sites and
applications—how to
make them more persuasive, what makes them so now, etc. But it
makes me
wonder:
Should the persuasive elements of a site design be left to marketers?
Assuming you work for a company who has a marketing department and
a UX team
that are separate from each other, how much should the UX team be
involved
in the design of persuasive elements?
-r-
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