Robert, I'm detecting an undertone of cynicism in the references to 'persuasive' generally in this thread, and I don't agree with that basic premise. Let me be really clear: all commercial sites - and by that I mean a broad definition of 'commercial' as being that where a transaction of some sort occurs - should be designed as a balance between business and user interests. As UX professionals we *should not* delegate authority for a major component of the experience to another team - we should be just as interested in the execution of those business imperatives as we are with the user imperatives.
If mean 'persuasive' in a perjorative sense then I think this is an ethical decision we would each need to make individually in the circumstances. For example, if a company or client wishes the UX design to deliberately obfuscate or misrepresent some information so as to increase the likelihood of a conversion. Regards Steve 2008/7/7 Robert Hoekman Jr <[EMAIL PROTECTED]>: > ... But it makes me wonder: > > Should the persuasive elements of a site design be left to marketers? > Assuming you work for a company who has a marketing department and a UX > team > that are separate from each other, how much should the UX team be involved > in the design of persuasive elements? > > -r- > -- ---------------------------------------------- Steve 'Doc' Baty B.Sc (Maths), M.EC, MBA Principal Consultant Meld Consulting M: +61 417 061 292 E: [EMAIL PROTECTED] UX Statistics: http://uxstats.blogspot.com Member, UPA - www.upassoc.org Member, IA Institute - www.iainstitute.org Member, IxDA - www.ixda.org Contributor - UXMatters - www.uxmatters.com ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
