On Aug 26, 2008, at 12:39 PM, Robert M. Fein wrote:

Does anyone know of a reputable (to ad buyers and marketers) usability report stating that users scroll? and that being below the fold doesn't hurt click thru or uptake (or at least much)?

Don't know about it being reputable.

But it's been done:
http://www.uie.com/articles/page_scrolling/

Wrote it in 1998. Not much has changed since.

Jared

Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
e: [EMAIL PROTECTED] p: +1 978 327 5561
http://uie.com  Blog: http://uie.com/brainsparks

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