On Tue, 26 Aug 2008 12:38:29 -0400, Charles wrote: > >An interesting study that Ben Shneiderman just sent me indicates that users >make aesthetic decisions about a page within 50-500 milliseconds. Talk about >fast!
There are all sorts of psychological studies using tachistoscopes, which flash up visual materials very briefly, that cast light the quick judgements that people make. I sometimes quote this research when talking about the different things that attract first time users, and repeat visitors. First time users have less information than repeat visitors on which to judge the merits of a site, and so will be more influenced by how it looks. The research referenced shows that people can and will make judgements very quickly on relatively little information. What I'm not sure about is the persistence of this effect. If someone who has made a judgement after 100 milliseconds then visits a site for one minute, or five minutes, how much does that initial perception persist. And how similar are the perceptions generated in the experiment similar or different from those in real use? Does anyone know? * Nick Gassman - Usability and Standards Manager - http://ba.com * ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
