Seems to me that while users are more sophisticated about scrolling, it is
just common sense to make certain that anything you want the user to see on
initial view should be visible.

My recent experience in user testing is that while users have developed
expectations about how websites operate, they are also more frazzled and
rushed and will often not take the time to look at screen elements to see
how they work.

Particularly on the home page.

An interesting study that Ben Shneiderman just sent me indicates that users
make aesthetic decisions about a page within 50-500 milliseconds. Talk about
fast! 

Reference:
Evaluating the consistency of immediate aesthetic perceptions of web pages 
Tractinsky, Noam / Cokhavi, Avivit / Kirschenbaum, Moti / Sharfi, Tal 
International Journal of Human-Computer Studies 2006 v.64 n.11 p.1071-1083

============================
Charles B. Kreitzberg, Ph.D.
CEO, Cognetics Corporation
============================


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