Nice find. ;)

I think the main thing that has changed is that it is now easier to scroll
because many mice have scrollwheels.



On Tue, Aug 26, 2008 at 10:18 PM, Jared Spool <[EMAIL PROTECTED]> wrote:

>
> On Aug 26, 2008, at 12:39 PM, Robert M. Fein wrote:
>
>  Does anyone know of a reputable (to ad buyers and marketers) usability
>> report stating that users scroll? and that being below the fold doesn't hurt
>> click thru or uptake (or at least much)?
>>
>
> Don't know about it being reputable.
>
> But it's been done:
> http://www.uie.com/articles/page_scrolling/
>
> Wrote it in 1998. Not much has changed since.
>
> Jared
>
> Jared M. Spool
> User Interface Engineering
> 510 Turnpike St., Suite 102, North Andover, MA 01845
> e: [EMAIL PROTECTED] p: +1 978 327 5561
> http://uie.com  Blog: http://uie.com/brainsparks
>
>
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