Hello people,

I'm currently doing a 'simple' research for a financial institution that
deals with wholesale banking (
http://www.investopedia.com/terms/w/wholesalebanking.asp). This topic is, to
say the least, completely foreign to me. Normally, in other projects, I'd
have little difficulty imagining myself as the target user. However, in this
case, I personally have never dealt with managing a company/business that
would require such service. Hence, I'm kind of stumped, looking for 'goodie
bags' (best practices, tools, etc) per-se.

So, the questions are:

   1. if you are a rich man, looking for a financial institution to manage &
   help your business grow, what key information would you look on their site?
   2. What would make your sit up and take notice? Delightful & surprising
   user experiences?


If you have some sample urls, that would be great.


Thanks in advance

Shah
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