So, the questions are: >> 1. if you are a rich man, looking for a financial institution to manage & >> help your business grow, what key information would you look on their site? Wholesale banking is a relationship driven business, there is very little to no self-service in the sales process. There are two types of people involved one is the decision maker who buys the product/service and the other person is someone who does the actual day to day transactions. The decision maker is a senior executive like the CEO, CFO, or Treasurer. If your site is a sales site then target the decision makers (or their staff who does research for them)with brief descriptions of products and services offered. A C-suite executive won't spend much time if any surfing your site. He most likely is already aware of your services and reputation and will just want someone to come in and give him a presentation. The day-to-day transaction people are more concerned with how functional your online tools are. Demos are good for them.
One important thing to do is interview the sales staff to see how their sales process works and discover some ways that the website can support their face-to-face sales pitches. >> 2. What would make your sit up and take notice? Delightful & surprising >> user experiences? The name and phone number of someone to call. ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
