Steve, Thanks
On Thu, Sep 4, 2008 at 1:36 AM, <[EMAIL PROTECTED]> wrote: > So, the questions are: > > >> 1. if you are a rich man, looking for a financial institution to > manage & > >> help your business grow, what key information would you look on their > site? > Wholesale banking is a relationship driven business, there is very little > to no self-service in the sales process. There are two types of people > involved one is the decision maker who buys the product/service and the > other person is someone who does the actual day to day transactions. The > decision maker is a senior executive like the CEO, CFO, or Treasurer. If > your site is a sales site then target the decision makers (or their staff > who does research for them)with brief descriptions of products and > services offered. A C-suite executive won't spend much time if any surfing > your site. He most likely is already aware of your services and reputation > and will just want someone to come in and give him a presentation. The > day-to-day transaction people are more concerned with how functional your > online tools are. Demos are good for them. > In-fact, i was thinking how appropriate it is to have a video demo similar to the vodafone future ( http://www.vodafone.com/flash/future/application/index.html), that explain each/key services in some form of video presentation. The challenge is - these types of site often are text heavy and yet, the way the actual business/service being ran, is always through a Relationship Manager. It completely lost the human factor, makes it cold and impersonal. ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
