Ok, so there's a fine line between things like 'needs', 'features' and so on. Perhaps motivations & needs is better* ... moving away from the coffee analogy let's try IT:
Motivation: "I want to edit movies on my computer" Need: High RAM & good graphics card The point is that the Starbucks tool attempts - not entirely though - to question the user's taste and likes/dislikes as opposed to requiring the user to flick through facets such as geographical origin, roast type etc. Bryan's Camcorder tool does a similar thing but feels a bit more 'facety' as it refines the amount of products meeting that criteria. It still asks 'natural' customer-orientated questions though. Keep the examples coming ... John * (I am seriously at pains to avoid another semantic debate, I think those of us subscribed to the IAI list this week are a little definition-weary...) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=33112 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
