I'm not suggesting the approach is groundbreaking or anything that we
don't already do when working through personas and task flows but
what is novel - and this is indicated by the distinct paucity of
comparable examples - is the execution of this natural-questioning
approach.

As Marielle alluded to in her response this echoes the real-life
barrista in their interrogation of the customer's likes and dislikes
- their high-level motivations.

Nick's example is equally novel but not quite as cleanly executed.
The user's decisions aren't quite as straightforward when the
pictures are so ambiguous. Granted, this isn't a simple polarised
choice environment; choosing a holiday is a bit more involved than an
Americano. Yet this doesn't exactly meet the Krug criteria, IMHO.

More examples if you've got 'em...

J.




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Posted from the new ixda.org
http://www.ixda.org/discuss?post=33112


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