Precisely.
Just as important, if you as the designer disagree with the business
model, then you should consider switching jobs or companies. I can't
tell you how many times I watch designers argue with business folk
over what the user wants as if what the user wants always trumps the
business model. (Again, why I hate the term "user-centered" design.)
Part of the job of design is reconciling the two, and perhaps, even to
offer more options or informed opinions to execs so they can correct
or modify their business models as they deem appropriate.
But to sit there and dictate to the person who understands the
entirety of the business, which includes paying you and everyone else
in the company, how they absolutely must change their business model
is hubris.
--
Andrei Herasimchuk
Principal, Involution Studios
innovating the digital world
e. [EMAIL PROTECTED]
c. +1 408 306 6422
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