"Designers need to understand the business model to create effective designs". Right on. Completely agree.
However, embedded in Jared's original post are two ideas that are a frequent source of fun. 1. The business model is clear. 2. We can show that investment in the user experience adds value to the business model. Let's take the first. In my experience, business models go through a certain 'evolution' in the process of being implemented (they evolve later as well but that's another discussion). So, often, the folks who came up with the cool idea need help in refining and understanding certain ground realities. Knowing how users might react is a crucial part of the process and the earlier this exercise in usability and possibly IxD conceptualizing is undertaken, the better. Why? Because it puts two very important tools in the hands of the business; voice of the customer (usability) and a picture of what is possible (IxD). I am generally open to questioning the business model a bit if it helps us get to these faster. This is generally OK in well mannered teams and should be encouraged as long as it doesn't derail the process. If it irritates the business then you should evaluate the reasons and proceed accordingly. Now the second one, which is tougher. The history of our profession is littered with dialog about the value of user centered design and what it adds to the process. It's both external and internal. We are comfortable selling it, yet constantly question it within. It's tempting to say that it's a matter of showing the value of a good experience. But that experience is rather intangible at first and the result of an iterative process. If it's difficult to show the benefit of a good experience how do you make sure you're included? The one truth is that it's based on the culture and makeup of the team. Build credibility and a reputation for seeing 'reason' and they will flock to you. Putting in place a program of regular usability testing goes a long way in educating people. And nothing but nothing beats skin in the game (can be tough for consultants :) Sometimes, we have to be involved in projects where the business objectives are a bit unclear or where we cannot with certainty say our inclusion will add value. We should remember that every little bit takes us forward. -Adamya ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
