On Wed, 24 Sep 2008 07:23:51 -0400, Jared wrote: >Interaction design is hard enough to do when the business model is >clear. When the designer knows exactly how making a better design will >increase the value of the company, (thereby increasing the chances >they'll get a raise if they do a good job,) it's still hard to know >what to do.
I think it's pretty obvious, but worth stating nevertheless. I think it's interesting to use an example, and I'd use The Home Page. On ba.com and I'd guess many sites, there's a lot of competition for what goes on the homepage. Different business areas all want their stuff front and center (or top). We could design many homepages, but we need to know what the business priorities are, and it's not always easy to get clarity. We know pretty well what the company is there for, but I think it's a useful discipline for any page you design to have a clear statement on what the page is for. It forces some of the debate around business priorities, and flushes out assumptions and misconceptions. We don't do it enough. The homepage is often taken for granted, but if you ask people what it's for, you get different ideas, and some just don't even think about it. * Nick Gassman - Usability and Standards Manager - http://ba.com * ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
