Agreed there are many ways to achieve anything. Carpe Diem Designum! 

> Do we really want our oldest and most experienced designers 
> taking off their design/architecture hats and joining the 
> ranks of management?

Here's my take - If you talk to a *good* general manager, someone who is the
unifying point for all disciplines for a single product, much of their
language is design language: defining problems, exploring alternative
solutions, running experiments, making tradeoff decisions, etc. They are
doing organizational design, which in many ways is more challenging than
interaction design (pixels rarely come to your office and yell at you,
threaten to quit, or try to steal your authority behind your back). 

If you believe design is at its core a problem solving activity, there are
many connections for design talent to surface in management and leadership
activity. Designing a team, constructing a vision, crafting a strategy, are
all problem solving activities at worst loosely akin to design. 

> Do we really want our oldest and most experienced designers taking off 
> their design/architecture hats and joining the ranks of management?  

I don't care much for management - I care about power. The only reason a
designer can effect change on the world is through power. Whether it's
granted, stolen, borrowed, or earned. If you work in a 50 or 500 person
organization, there is a distribution of power that has little to do with
you and your design talent: it has to do with how the organization has been
designed. 

Consultants and specialists rarely have power by design. They are
outnumbered, have less skin in the game, and it's politically acceptable to
ignore and veto them.

The top problem I see, and would love to help solve (e.g. the thread is 'the
biggest problems'), is designers and their common lack of power. 

That said, I would like to see our oldest and most experienced designers
accumulating as much power as they can within their organizations. Most
power in most corporations does not reside in design. To get that power
requires either getting it granted piecemeal from up above, or going up
there yourself and handing it down to those you've hired and deem worthy of
that power. We need powerful design enablers more than designers.

We now have thousands of interaction designers. We still have only a handful
of people willing to fight for the political power they need to thrive. 

> Or might we *also* envision an alternative path - 
> one that sees the co-equal role of design, 
> architecture, and integration as a key need of 
> all product and service-based companies, and one 
> that cannot simply be *managed* from a management 
> class that exists above a worker/designer level 
> somewhere further down.

I have never seen a role like this have any substantive power over
engineering or business, not even veto power. As soon as a schedule slips,
or budget is cut, roles like these get a minority vote, if any, in how it's
resolved. 

I can imagine it - but it's a stretch for one reason: I'm convinced the
design of most corporations is set against specialized roles holding much
power. I admit I may be wrong - in fact I'd like to be wrong - help convince
me :)

-Scott

Scott Berkun
www.scottberkun.com

-----Original Message-----
From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] On Behalf Of Jim
Leftwich
Sent: Tuesday, October 07, 2008 2:16 PM
To: [EMAIL PROTECTED]
Subject: Re: [IxDA Discuss] The biggest problems

I think it's a mistake, and a large one, to make the assumption/assertion
that the only way to move up or occupy a leadership role in a corporation or
organization is to leave the designer track for a management track.  This
may well be the case with how some (to date) have made the upward
transition, but this is also a bit like looking in the rearview mirror in
order to drive.

I believe in beginning with an idea of where we as individuals (and in turn
others) in the field *would like to be positioned* and
work/struggle/persevere toward that in order to make things different than
they might seem today.

The idea of designers stopping being designers/the design leaders as they
advance has always struck me as alarming, as the complexity of skills and
judgement necessary to design interactive systems and shape whole product
and service experiences is something that greatly benefits from the judgment
of people with many years experience. 
These people need to both have a large say in the design of experience and
interaction as well as the power to direct and influence how this balanced
within their organization.

During my two decades as a consultant, I found that aligning my contracts at
the executive level (and coordinating my design efforts at the project
level) enabled a great deal of influence and direction that was necessary in
order for the product and user experience to emerge as designed and the
resulting goals realized.

Now at a relatively small search engine startup, I'm dividing my time
between executive strategy, directing (limited) inside and outside
resources.  I have great control, but limited time and a nearly unlimited
number of challenges on all sides.  It's a very different set of challenges.
But I still design, and would continue to do so and be involved in other
design iniatives at their core no matter how large and resourced our
organization may become.

In other words, I could not possibly conceive of taking off my design hat.
At least in those areas where my core expertise lies.

I would even argue that it's much easier to find help in basic management
tasks, than it is to find the most skilled and broadly experienced
designers, and so I delegate some business work while concentrating on what
I find are much more valuable integration tasks
- integrating design values into the company's core.

I would not suggest that Christina and Scott are wrong, but more that they
are missing the "what could be"-ness in this crucial issue facing our field.

Do we really want our oldest and most experienced designers taking off their
design/architecture hats and joining the ranks of management?  Or might we
*also* envision an alternative path - one that sees the co-equal role of
design, architecture, and integration as a key need of all product and
service-based companies, and one that cannot simply be *managed* from a
management class that exists above a worker/designer level somewhere further
down.

I don't see this as an argument.  I see this as a challenge for perception
and vision.  I believe there are no *inherent* limitations to designers and
that we will see much evolution in this, one career at a time, as we move
forward.

- Jim

James Leftwich, IDSA
Chief Experience Officer
SeeqPod, Inc.
Emeryville, CA


. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=33964


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