I don't think you could reliably answer that question without specifically targeting a single web site, its purpose, audience, current metrics and what kind of social features you plan to implement.
You might as well ask "how many new users can we expect if we allowed people to create an account on our web site?" It's impossible to answer without knowing a lot more about the application in question. "Social features" cover a wide array of technologies and tools, and there are so many ways to implement them, both with many page views per transaction, and almost negligibly to the end user. Think of a well-designed blog where posts are submitted via ajax and new articles continue loading without having to click through pages. Such an implementation may not affect your page views much at all, while only its content would dictate whether or how much people extend their stays on your site. On the other hand, I've seen social sites where every click reloaded the page, sometimes unnecessarily. This kind of bandwidth throttling and constant reloading may become tiresome for your users, who decide to give it up for less cumbersome sites (having the opposite of the desired effect, that is). Perhaps the best answer is to be as general as the question: "Executed well, page views and time-on-site will generally increase." For any more accuracy, you'll need to know how and what will be implemented. If you're wondering, I've heard this question before, in previous companies, so I wish you luck in your response =] . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=34125 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
