Thanks Patrick and Bryan. Your responses do help.
I would like to clarify a bit. This site sell products, so the social
layer would probably be opinion based to help increase sales. But I've
also heard rumors about user submitted content such as articles,
multimedia etc that would serve as social objects to build
conversation onto. Stuff you would have to be a member to do but not
to view.
I would say the site would be in the segment area of crowdsourced
content (page views matter) / opinion based (sales matter) content in
an ecommerce setting ;)
So any numbers from those segments would probably prove to be most
helpful. I've looked around without any luck so far.
/J
On Oct 10, 2008, at 5:43 AM, Bryan Minihan wrote:
I don't think you could reliably answer that question without
specifically targeting a single web site, its purpose, audience,
current metrics and what kind of social features you plan to
implement.
You might as well ask "how many new users can we expect if we
allowed people to create an account on our web site?" It's
impossible to answer without knowing a lot more about the application
in question.
"Social features" cover a wide array of technologies and tools, and
there are so many ways to implement them, both with many page views
per transaction, and almost negligibly to the end user. Think of a
well-designed blog where posts are submitted via ajax and new
articles continue loading without having to click through pages.
Such an implementation may not affect your page views much at all,
while only its content would dictate whether or how much people
extend their stays on your site.
On the other hand, I've seen social sites where every click reloaded
the page, sometimes unnecessarily. This kind of bandwidth throttling
and constant reloading may become tiresome for your users, who decide
to give it up for less cumbersome sites (having the opposite of the
desired effect, that is).
Perhaps the best answer is to be as general as the question:
"Executed well, page views and time-on-site will generally
increase." For any more accuracy, you'll need to know how and what
will be implemented.
If you're wondering, I've heard this question before, in previous
companies, so I wish you luck in your response =]
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=34125
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