>From eMarketer "Asked about the effects of customer ratings on their Web sites, over half of online retailers in the United Kingdom, the United States and Europe said their overall conversion rates had gone up in the past year, compared with only 9% who said they fell. Over three-quarters said their site traffic had increased. Only 5% said it had fallen. Average order values rose for 42% of the responding online retailers, and only 6% said they had decreased."
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