Howdy all -
I am looking for a resource which outlines list best practices for
online questionnaire creation. Want to provide some guidance to our
marketing team. I remember reading a great one or two page article on
"Top Ten Best Practiced for User Questionnaires" or something like
that in an issue of Interactions magazine a year or so ago, but cannot
for the life of me track it down. It had a some great items such as
starting with easy to answer questions and to not include a middle,
neutral point (i.e. Satisfied, Neutral, Dissatisfied), etc..
Anybody remember this article or have a similar resource?
As an aside, this Quant research will be complimented with some
Qualitative studies, just mentioned to avoid starting a thread on the
pros and cons of each.
Thanks for the help.
Cheers,
Chad
...........................................................
Chad Jennings
VP, Design and User Experience
[EMAIL PROTECTED]
Blurb, Inc.
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