Chad Jennings:

> I am looking for a resource which outlines list best practices for
> online questionnaire creation. Want to provide some guidance to our
> marketing team. I remember reading a great one or two page article on
> "Top Ten Best Practiced for User Questionnaires" or something like
> that in an issue of Interactions magazine a year or so ago, but cannot
> for the life of me track it down. It had a some great items such as
> starting with easy to answer questions and to not include a middle,
> neutral point (i.e. Satisfied, Neutral, Dissatisfied), etc..
> 
> Anybody remember this article or have a similar resource?

Can't help you with that specific article, but here are some bits I've
written. 

First of all, my rant about why I think it is *crucial* to include a
midpoint in rating scales:
http://www.usabilitynews.com/news/article1269.asp

And two articles that discuss the process of creating a good survey:

Survey response rates: 2% is not good enough
http://www.usabilitynews.com/news/article2528.asp 

What is an acceptable response rate?
http://www.usabilitynews.com/news/article4209.asp

Best
Caroline Jarrett
-----------
Interested in designing for people who don't read easily? Visit
www.designtoread.com and come to our next workshop: Cairns, Australia, 8
December 2008

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