Chad,

If you want to get into the question component in-depth, I'd highly
recommend "Improving Survey Questions" by Floyd J Fowler.

http://www.amazon.com/Improving-Survey-Questions-Evaluation-Research/dp/0803945833/ref=sr_1_1?ie=UTF8&s=books&qid=1224628035&sr=8-1

Regards
Steve

2008/10/22 Chad Jennings <[EMAIL PROTECTED]>

> Howdy all -
> I am looking for a resource which outlines list best practices for online
> questionnaire creation. Want to provide some guidance to our marketing team.
> I remember reading a great one or two page article on "Top Ten Best
> Practiced for User Questionnaires" or something like that in an issue of
> Interactions magazine a year or so ago, but cannot for the life of me track
> it down. It had a some great items such as starting with easy to answer
> questions and to not include a middle, neutral point (i.e. Satisfied,
> Neutral, Dissatisfied), etc..
>
> Anybody remember this article or have a similar resource?
>
> As an aside, this Quant research will be complimented with some Qualitative
> studies, just mentioned to avoid starting a thread on the pros and cons of
> each.
>
> Thanks for the help.
> Cheers,
> Chad
>
> ...........................................................
> Chad Jennings
> VP, Design and User Experience
> [EMAIL PROTECTED]
>
> Blurb, Inc.
> ...........................................................
>
>
>
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-- 
----------------------------------------------
Steve 'Doc' Baty B.Sc (Maths), M.EC, MBA
Principal Consultant
Meld Consulting
M: +61 417 061 292
E: [EMAIL PROTECTED]

Blog: http://docholdsfourth.blogspot.com

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