The reference that Steve gave is a good one. Here are some additional references:
Dillman, D. A. (2007). *Mail and internet surveys: The tailored design method 2007 update with new internet, visual, and mixed-mode guide**.* New York, NY: Wiley.** Robson, C. (2002). *Real world research (Second edition)*. Malden, MA: Blackwell Publishing. Robson provides a readable and detailed handbook of experimental designs, data collection methods, data analysis, and data presentation. There are detailed chapters on interviews, surveys, and observational methods. Schuman, H. & Presser, S. (1996). *Questions and answers in attitude surveys: Experiments on question form, wording, and content.* Thousand Oaks, CA: Sage. Schuman and Presser report a set of studies on attitude surveys. The studies focus on question-answer issues in surveys such as: the assessment of no opinion, measuring middle position, acquiescence, and open versus closed questions. The studies were largely done in the 1980s using carefully design probability samples. The research reported by the authors is compared with similar research done in the 1940s and some observations are made about changes over time. Sudman, S., Bradburn, N. M., & Schwarz, N. (1996). Thinking about answers: The application of cognitive processes to survey methodology. San Francisco, CA: Jossey-Bass. *Thinking About Answers* explores cognitive issues associated with survey methods. These issues include: context effects in surveys, order effects, event dating, counting and estimation, and autobiographical memory. The final chapter summarizes implications of cognitive research for survey design, administration, and interpretation. One of the issues that I try to impress on my colleagues is that questionnaire design is not a simple activity. A questionnaire is a complex design problem where you have to consider things that a single word can change results substantially and the order of questions and type of scale and the type of labels and the physical layout of questions can influence the respondents' interactions with the instrument. Chauncey On Tue, Oct 21, 2008 at 6:29 PM, Steve Baty <[EMAIL PROTECTED]> wrote: > Chad, > > If you want to get into the question component in-depth, I'd highly > recommend "Improving Survey Questions" by Floyd J Fowler. > > > http://www.amazon.com/Improving-Survey-Questions-Evaluation-Research/dp/0803945833/ref=sr_1_1?ie=UTF8&s=books&qid=1224628035&sr=8-1 > > Regards > Steve > > 2008/10/22 Chad Jennings <[EMAIL PROTECTED]> > > > Howdy all - > > I am looking for a resource which outlines list best practices for online > > questionnaire creation. Want to provide some guidance to our marketing > team. > > I remember reading a great one or two page article on "Top Ten Best > > Practiced for User Questionnaires" or something like that in an issue of > > Interactions magazine a year or so ago, but cannot for the life of me > track > > it down. It had a some great items such as starting with easy to answer > > questions and to not include a middle, neutral point (i.e. Satisfied, > > Neutral, Dissatisfied), etc.. > > > > Anybody remember this article or have a similar resource? > > > > As an aside, this Quant research will be complimented with some > Qualitative > > studies, just mentioned to avoid starting a thread on the pros and cons > of > > each. > > > > Thanks for the help. > > Cheers, > > Chad > > > > ........................................................... > > Chad Jennings > > VP, Design and User Experience > > [EMAIL PROTECTED] > > > > Blurb, Inc. > > ........................................................... > > > > > > > > ________________________________________________________________ > > Welcome to the Interaction Design Association (IxDA)! > > To post to this list ....... 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