For some additional reference, here's part of a Nielsen Alertbox
article on transactional e-mail that says that these types of e-mail
messages tend to be very well received:

"Websites often let people send an email message through their site
to a friend or colleague %u2014 they might, for example, forward an
article or inform a friend about a recommended (or wished-for)
product. Participants valued receiving these messages mostly because
they were a personal recommendation from a friend or trusted party.
To strengthen this effect, it's important that such messages feature
the friend's name prominently in the sender information and that the
friend be able to customize the email with a personal message." 
(http://www.useit.com/alertbox/confirmation-email.html)



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Posted from the new ixda.org
http://www.ixda.org/discuss?post=36156


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